WealthFeed Adds Form 5500 Data for 401(k) Plan Prospecting

WealthFeed, an AI-driven growth platform for financial advisors, announced Monday the integration of Form 5500 data into its prospecting suite, enabling advisors to target sponsors of employer-sponsored retirement plans more precisely. The New York-based company said the expansion gives advisors access to structured federal filing data that reveals details about existing 401(k) plans, including plan size and key decision makers.

Form 5500 is an annual disclosure required by the federal government for most employer-sponsored retirement and benefit plans. By incorporating that public data into its platform, WealthFeed is positioning advisors to move beyond traditional cold outreach and instead pursue warmer, research-backed introductions to plan sponsors who may be in the market for new advisory services.

Read more Choice Hotels Raises 2026 RevPAR Outlook After Q3 Gains →

The platform supports both warm introductions and automated outreach workflows, allowing advisors to act on retirement plan leads without building manual research pipelines. WealthFeed described the capability as part of a broader effort to deliver end-to-end prospecting tools that reduce the time between identifying a lead and initiating contact with a qualified decision maker.

The 401(k) plan advisory market represents a significant opportunity for wealth management professionals, as small and mid-sized businesses frequently reassess their retirement plan providers. Tools that surface publicly available regulatory data in an actionable format have grown increasingly attractive to independent advisors competing against larger institutional players.

Continue reading at Banking & Financial Services.